Integrated Marketing Communications
The fast-paced world of marketing and communications is consistently evolving with new practices and theories. It is important that marketing professionals have the skills necessary for continued success within their careers while developing a foundation to adopt skills in emerging marketing practices.
Professionals working in the Integrated Marketing field can sharpen their skills while developing an expertise in new practices with an Integrated Marketing Communications certificate. Graduates of the program will polish their marketing skills while gaining valuable education in various levels of management and additional elements that are vital in the marketing field such as web design and project management. Earning a certificate in Integrated Marketing Communications will provide marketing professionals with the additional skills to continue growing their career.
Designed to provide professionals additional skills to stay relevant in a competitive field, the Integrated Marketing certificate coursework touches on marketing, communications and management. Additional education is geared towards integrating social media and web design into the skill set marketing professionals already have in order to provide students with the ability to carry out professional promotional materials that successfully align a business’s message, communications, and brand.
Students should have some previous marketing and communication knowledge to make the most of this certificate, but it is not a requirement that they have professional work experience. The program provides students with additional education in vital subjects to ensure they stay up-to-date with the changing environment of integrated marketing. Not only are skills in marketing explored, but a focus on management principles provides an additional foundation for future growth. Students can transfer the credit earned in the certificate into a related degree program with Bryant & Stratton College.