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  • Jan Childs

    Looking for a career that lets you flex your creative muscle and be a part of the brave new digital world? If so, digital marketing may be the right path for you. Digital marketing specialists help a company or organization tailor their marketing plans to suit today’s online, on-demand world. Job duties might include designing an online marketing plan utilizing social media and other tools, creating and managing a company’s online brand and identity, communicating with customers and ...

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  • Bryant & Stratton College Blog Staff

    In the US, more than eight of every ten people access the internet regularly, according to eMarketer estimates , and 79 percent of them often do so with mobile devices. Nearly 70 percent of internet users regularly use social media, and three out of four consumers state that social media influences their buying decisions. These facts make it clear that digital marketing is vital to connecting with consumers. For this reason, many CEOs are seeking higher education levels in the digital marketin...

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  • Bryant & Stratton College Blog Staff

    What kind of person is cut out for a digital marketing career? That's a question that many people ask when they are considering whether or not they want to learn digital marketing. To answer that question, one of the first things you'll want to know is what employers in the field are looking as they make hiring decisions. Is it all about the education, skills, and credentials, or are there other factors that you should be aware of as you evaluate your career potential? There is an emphasis on ha...

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  • Chris Ostrander

    The average person spends more than 50 hours a week consuming media via computers, smartphones, tablets, TVs and other devices, and online searches have largely replaced the yellow pages as the go-to source for locating goods and services. That means that a business without a strong online presence is invisible to a large and growing pool of potential customers. Building that presence in the digital world requires a solid, multifaceted digital marketing strategy. Building and implementing such ...

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