Home / News / B&SC Rochester Men’s Basketball Names New Head Coach September 14, 2024 B&SC Rochester Men's Basketball Names New Head Coach By B&SC News Team James “JJ” Thatcher has been appointed as the new head men’s basketball coach at Bryant & Stratton College – Rochester. With extensive coaching experience in the USCAA and a proven track record at various collegiate programs, Thatcher is eager to lead the team to success both on and off the court.