As use of Electronic Media Grows, Demand for Digital Marketers on the Rise in Milwaukee Area

Spend a little time on a job site and you might start to see a trend. Companies from Kohl’s to Kohler are actively seeking digital marketers to develop content, target customers, and fuel e-commerce.

“As people move more and more of their lives online – from shopping to socializing – the need to reach people where they are is of vital importance,” said Fred Ziegler, digital development director at BVK, a full-service advertising agency headquartered in Milwaukee.

In fact, Americans are doing so much online now that they spend more than 11 hours a day using electronic media, according to Nielsen’s Total Audience Report. To keep up with this opportunity, job listings on Indeed have increased an astounding 350% since 2011. It’s also a lucrative field, with an average annual salary of