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A smiling young woman holding a book in a college classroom library in front of shelves full of books.
A smiling young woman holding a book in a college classroom library in front of shelves full of books.

BUSS318 - Sales and Marketing Management

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Semester Credit Hour(s): 3

This course examines the components of key elements of an organization's total sales and marketing effort.  Students explore the relationship between sales and marketing management techniques. The course further develops students' understanding of sales and marketing's potential impact on achieving organizational goals.

Prerequisite(s): BUSS125

Related Programs

BBA General Management

BBA General Management

Careers available with this degree:

  • General and Operations Manager
  • Office and Administrative Supervisor
Online On-Campus

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