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A smiling young woman holding a book in a college classroom library in front of shelves full of books.

BUSS440 - Relationship Marketing

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Semester Credit Hour(s): 3

This course covers the business paradigm shift that focuses on the systematic development and cultivation of business relationships through marketing. The rules for business success have changed along with globalization, advances in technology, and the dimensions of relationship management. The course will explore both theory and application, demonstrating measurable benefits for organizations that move from short-term or volume transactions to a focus that develops long term customer value.

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