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Home / Degrees / Academic Catalog / Course Descriptions / BUSS318 - Sales and Marketing Management
Semester Credit Hour(s): 3
This course examines the components of key elements of an organization's total sales and marketing effort. Students explore the relationship between sales and marketing management techniques. The course further develops students' understanding of sales and marketing's potential impact on achieving organizational goals.
Prerequisite(s): BUSS125
BBA General Management
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Online
March 11
On-Campus
May 06
