A smiling young woman holding a book in a college classroom library in front of shelves full of books.
A smiling young woman holding a book in a college classroom library in front of shelves full of books.

BUSS320 - Marketing Management

Semester Credit Hour(s): 3

Development and implementation of a marketing program that addresses the issues of target markets, sales, advertising, channels, pricing and forecasting.

Prerequisite(s): BUSS110

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