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A smiling young woman holding a book in a college classroom library in front of shelves full of books.

MARK120 - Web Analytics and Reporting

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Semester Credit Hour(s): 3

Web analytics involves the study of what people do online and why they participate in those actions. In this course, students learn about web analytic programs that measure website user experiences and the success of digital marketing campaigns. Students will also be introduced to standard industry analytics software.

Prerequisite(s): MARK100 and INFT124

Related Programs

AAS Digital Marketing

AAS Digital Marketing

Careers available with this degree:

  • Marketing Specialist
  • Search Engine Strategist
  • Social Media Manager
Online On-Campus
BBA Digital Marketing

BBA Digital Marketing

Careers available with this degree:

  • Advertising and Promotions Manager
  • Brand Manager
  • Marketing Manager
Online On-Campus

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Online, on-campus, and remote learning options to earn a degree on your schedule.

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