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Home / Degrees / Academic Catalog / Course Descriptions / MARK120 - Web Analytics and Reporting
Semester Credit Hour(s): 3
Web analytics involves the study of what people do online and why they participate in those actions. In this course, students learn about web analytic programs that measure website user experiences and the success of digital marketing campaigns. Students will also be introduced to standard industry analytics software.
Prerequisite(s): MARK100 and INFT124
Digital Marketing Specialist Diploma
AAS Digital Marketing
BBA Digital Marketing
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Online
March 11
On-Campus
May 06
