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Home / Degrees / Academic Catalog / Course Descriptions / MARK240 - Conversion Rate Optimization
Semester Credit Hour(s): 3
A conversion happens when a user lands on a web page and takes a pre-defined action, often filling in a form or making a purchase. This aspect of digital marketing is what makes digital marketing efforts pay dividends. Throughout this course, students will learn a variety of techniques that can be used to improve the conversion rate of a web page. Through intelligent web page design and scientific testing, minor improvements can contribute to big gains over time.
Prerequisite(s): MARK100
AAS Digital Marketing
BBA Digital Marketing
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Online
March 11
On-Campus
May 06
