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Home / Degrees / Academic Catalog / Course Descriptions / MARK300 - Strategic Digital Marketing Management
Semester Credit Hour(s): 3
In this course, students will examine the constantly evolving technology and digital media elements involved with strategic marketing planning and management. Students will build on their digital marketing knowledge and consider the interaction of e- commerce business models and best practices for integrating online and offline marketing. Through a combination of lecture, case studies, and course projects, students will develop, implement, and evaluate digital marketing practices for managing strategic marketing imperatives.
Prerequisite(s): MARK100
BBA Digital Marketing
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Online
March 11
On-Campus
May 06
