Digital Marketing, AAS

B&SC Code: DMAA
CIP Code: 52.1499
New York Hegis Code: 0509
Available online in all states except OH

Program: DMAA

Digital marketing applies digital technologies to marketing techniques. In addition to learning fundamental business and marketing concepts, students will explore current technologies to develop brands, increase sales, and interact with customers. This program prepares students to assess the effectiveness of marketing strategies and formulate digital strategies to create targeted digital marketing campaigns. Students learn to use a combination of digital marketing methods, including email, mobile, and web marketing. Additionally, students practice employing social media to attract consumers and encourage brand growth. Furthermore, students learn to analyze web data to optimize website conversions. Credits from the Digital Marketing AAS program articulate into the Digital Marketing Bachelor of Business Administration degree.

Graduates of this degree plan will achieve the following program and institutional outcomes:

• Use digital marketing strategies to enhance brand visibility and accessibility and gain website traffic.
• Demonstrate consumer loyalty by engaging with customers through various social media pathways.
• Analyze consumer digital behavior and marketing campaign results to increase sales. 
• Design and implement an effective digital marketing campaign.
• Utilize current technology and resources to identify a research need, locate and evaluate necessary and available information, and then use it appropriately to communicate findings in visual, written, or oral formats.
• Integrate new and prior knowledge, skills, and behaviors acquired through learning to engage in career, life, and academic pursuits.
• Examine individual thinking strategies through reflection, analysis, and evaluation to adjust learning processes focused on continual improvement.
• Follow established methods of scientific inquiry and quantitative reasoning to form conclusions and make decisions.
• Assess academic, life, and career situations that promote cultural sensitivity, global and economic awareness, and a sense of belonging.