Graphic Design, AAS

B&SC Code: GRAD
CIP Code: 50.0409
New York Hegis Code: 5012

Program: GRAD

Bryant & Stratton College's Graphic Design program focuses on the creative thinking and conceptual problem solving abilities to communicate messages to the public in order to inform, persuade, and sell. Students explore the synthesis of type, image, color, and layout to design and produce effective communication pieces. Students apply industry-standard design software to produce web sites, identity systems, annual reports, package designs, and a variety of print collateral materials.

Professional graphic designers teach many of the graphic design courses. The instructors work with the students to ensure hands-on practical learning through "real-world" projects.

Graduates of the program may seek employment in areas such as advertising agencies, graphic design firms, newspapers, and publishing firms. They will also possess the skills necessary to manage freelance careers.

Graduates of this degree plan will achieve the following program and institutional outcomes:

• Interpret, prioritize, and organize concepts into complete advertising and/or graphic design presentation for print and web.
• Critique their own design work and the design work of others.
• Work effectively as part of a design team.
• Utilize manual and industry standard graphic design software to select, collect, and manipulate texts and images.
• Communicate and negotiate effectively with producers and suppliers of design products.
• Assemble a portfolio of finished work that is displayed in a professional manner.
• Utilize current technology and resources to identify a research need, locate and evaluate necessary  and available information, and then use it appropriately to communicate findings in visual, written, or oral formats.
• Integrate new and prior knowledge, skills, and behaviors acquired through learning to engage in career, life, and academic pursuits.
• Examine individual thinking strategies through reflection, analysis, and evaluation to adjust learning processes focused on continual improvement.
• Follow established methods of scientific inquiry and quantitative reasoning to form conclusions and make decisions.
• Assess academic, life, and career situations that promote cultural sensitivity, global and economic awareness, and a sense of belonging.