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Bryant & Stratton College Blog Staff

What Marketing Skills are Employers Most Interested In?

If you’re hoping to land a job in digital marketing, it’s important to emphasize the right skills when you interview with potential employers. This industry changes at a rapid pace, so it’s crucial that you demonstrate cutting edge digital marketing skills that are at the very forefront of today’s marketing trends.

1.     Search Engine Marketing Skills

  • Search engine optimization (SEO) is one of the most important digital marketing skills you can have. It’s also one of the most difficult to master. SEO tactics are always changing. Strategies that were successful a few years ago could get you penalized for black hat marketing today.
  • Pay per Click (PPC) skills are also very desirable. Knowing how to create ads and make bids in search engine advertising platforms is crucial to maximizing your company's advertising spend.

 

Following the latest Google and Bing updates and search engine algorithms is critical so you can demonstrate to employers that you can successfully navigate the changing search engine landscape both now and in the future. 

2.     Social Media Marketing Skills

Social media sites offer an outstanding opportunity to connect with your audience. Not only will you insert your marketing materials into a feed that consumers often check multiple times a day, you’ll also give your audience an open platform for communicating with you.

Employers look for new hires that have social media experience on their marketing skills list. Demonstrate your experience with social media management tools and marketing strategies that are tailored for the bite-size nature of social posts.

3.     Mobile Marketing Skills

Mobile internet browsing and shopping has increased exponentially over the last few years and is anticipated to grow further. More and more shoppers are engaging via smartphone. App development, SMS marketing and responsive design knowledge will be on every marketing recruiter's checklist for the future.

4.     Email Marketing

Email is one of the oldest digital marketing methods but it is as strong today as it ever was. No resume is complete without knowledge and experience in getting your message into your customers' inboxes whether it be Yahoo Mail or Gmail or another provider.

5.     Analytics Expertise

Analytics are essential in the digital marketing landscape. Capturing and interpreting this data is the only way you’ll know whether your current strategies are delivering great results or falling flat with your audience. Understanding analytics isn’t always easy, particularly as these metrics change as quickly as the online landscape. The most popular analytics programs for digital marketing are:

  • Google Analytics
  • Adobe Analytics

Make sure you’re up to date with the latest metrics by continually advancing your education. Follow industry publications, keep up with top analytics bloggers, and look into digital marketing programs that can give you a digital marketing degree or diploma to add to your resume. 

6.     Copywriting & Multimedia Development Skills

While marketers aren’t necessarily copywriters by trade, they will benefit greatly from having good story-telling skills. Strong copywriting abilities will help you communicate effectively with coworkers and customers alike. You’ll be better equipped to check over ad and internet copy, draft social posts, and craft a well-written blog or web page. Having the ability to translate your story-telling abilities to graphics or video will let you approach your customers using the most effective means possible. Work to hone your story-telling skills and build a portfolio of writing, graphics and video that will highlight them for prospective employers.

7.     Content Management System Knowledge

Knowing your way around popular content management systems is always a plus but knowing them all is difficult. The most popular include:

  • WordPress
  • Drupal
  • Sitecore
  • Joomla
  • Magento 

Out of these, WordPress is king in today’s digital marketing landscape. Companies are increasingly turning to this tool for everything from niche blogs to entire websites and WordPress is fast becoming one of the top skills for digital marketing. Signing up for a course or workshop that covers content management systems can help you prepare for this aspect of your career.

8.     Computer Skills

No matter what kind of content management system your company uses, having computer technical skills will always propel you to the top of the employee candidate list. In particular, knowledge of HTML, JavaScript and CSS coding skills are a big plus for a digital marketer. Adding computing skills to your resume is a must.

With the right set of digital marketing skills, you can wow employers in this industry and land an outstanding marketing job. Beef up your resume with as many of these skills as possible, and keep it current to show your dedication to continuing your education in this field.

For information about digital marketing programs at Bryant & Stratton, check out our Business Degrees page or call Admissions at 1.888.273.2758.

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