BLOG

Robert King came from a family that owned a small business. He had a solid professional background. But he wanted more. He wanted to own his own business. Bryant & Stratton College helped him reach that goal. King, 33, of Richmond, Va., earned an Associate’s Degree in Business in 2011 and a Bachelor’s Degree in Business Administration in 2013. He said school administrators were careful to guide and support each student through their degree program. “It is almost unimagi...

Latesha Banks tried two different college degree programs after high school, and neither worked for her. Banks had a good job in the customer service department of an insurance company, but she wanted more. So, at age 22, she made a plan to get herself through college and on a path to a career in the insurance industry – with more pay and more responsibility at every step. “I wasn’t clear on what the ultimate goal for myself was,” Banks said in a recent interview. &l...

The term general manager is extremely broad, and doesn't really tell you much about the job. While it's true that general managers do indeed tackle a broad range of "general" duties, they also need a well-honed skill set in key areas to ensure that their respective businesses remain efficient and profitable with a steady stream of satisfied customers. Read on to find out what this professional does and how to become a general manager yourself. What is a General Manager? A general manager a...

If you are looking into building a successful career in the food industry, you'll probably be interested to learn about management-level jobs available in this field. After all, a successful career means making the most of opportunities for advancement, so you'll want to plan a career path for yourself with top-level positions as your ultimate goal. To help you get started, here is a bit of information on some of the most common managerial positions in the food services sector. Food Service...

The digital marketing industry is nothing if not volatile. Digital marketing trends can change dramatically at a moment’s notice, tossing your tried-and-true efforts out of the game. If you’re not up to date with the latest happenings, you may find yourself scrambling to compensate for the changes. However, if you stay on top of digital marketing trends, you can turn these into key opportunities to edge ahead of your competitors. Coordinate Digital Marketing Campaigns Across Devices  It’s e...

Looking for a career that lets you flex your creative muscle and be a part of the brave new digital world? If so, digital marketing may be the right path for you. Digital marketing specialists help a company or organization tailor their marketing plans to suit today’s online, on-demand world. Job duties might include designing an online marketing plan utilizing social media and other tools, creating and managing a company’s online brand and identity, communicating with customers and...

Is running a bed and breakfast your personal idea of the perfect job? After all, what's not to like? You'll get to meet new people from far-flung places, get paid for cooking, cleaning and laundry and earn income without having to hold down one of those 9 to 5 jobs. If this is something you're thinking about for your future, there are lots of things you'll want to know about how to make your dream job a reality. Here are some tips on starting out in the hospitality business and specifically, ...

If you’re hoping to land a job in digital marketing, it’s important to emphasize the right skills when you interview with potential employers. This industry changes at a rapid pace, so it’s crucial that you demonstrate cutting edge digital marketing skills that are at the very forefront of today’s marketing trends. 1.   Search Engine Marketing Skills Search engine optimization (SEO) is one of the most important digital marketing skills you can have. It’s also one of the most difficult ...

In the US, more than eight of every ten people access the internet regularly, according to eMarketer estimates , and 79 percent of them often do so with mobile devices. Nearly 70 percent of internet users regularly use social media, and three out of four consumers state that social media influences their buying decisions. These facts make it clear that digital marketing is vital to connecting with consumers. For this reason, many CEOs are seeking higher education levels in the digital marke...

What kind of person is cut out for a digital marketing career? That's a question that many people ask when they are considering whether or not they want to learn digital marketing. To answer that question, one of the first things you'll want to know is what employers in the field are looking as they make hiring decisions. Is it all about the education, skills, and credentials, or are there other factors that you should be aware of as you evaluate your career potential? There is an emphasis o...