Bryant and Stratton College Adds Specializations to Bachelor of Business Administration

Students can now specialize in eCommerce, Human Resources, Marketing or Project Management

Buffalo, NY (February 6, 2012) – Bryant & Stratton College announced the addition of four new specializations to its Bachelor of Business Administration (BBA) in General Management degree program. The specializations include eCommerce, Human Resources, Marketing and Project Management. Each BBA specialization will provide students the opportunity to not only benefit from a solid business foundation through courses in management, finance, technology, marketing and business law, and gain critical business thinking skills through operations management and strategic planning courses, but also learn skills and concepts related to specific career paths in business.

Each specialization is designed to train students to become contributors in the workplace. Below are brief descriptions of each specialization:

eCommerce Specialization – eCommerce courses focus on strategy and management, business models, social impact of the media, web design tools, design principles, social networking, web 2.0 tools, technology infrastructure and more. Students who choose the ecommerce specialization prepare for entry-level positions in the rapidly growing eCommerce and Internet Marketing industries.

Human Resources Specialization – Courses for this specialization include Human Resource Management, Training and Development, Compensation and Benefits, Labor Relations and Collective Bargaining, and Employment Law. Through the courses, the students will examine and discuss human resources management, recruitment and training, employee rights, career management and development, compensation structure and design, benefits programs, unions and collective bargaining, contract administration, labor relations and hiring and termination.

Marketing Specialization – Through the Marketing specialization students prepare for entry-level marketing positions. Courses will focus on buying and selecting media, advertising agencies, sales, product and promotion strategy, negotiating, developing marketing and sales plans, managing marketing and sales teams, proposal writing, direct marketing, distribution channels, international marketing and the value of customer relationships.

Project Management Specialization – Project Management courses include Introduction to Project Management, Project Procurement Management, Project Risk Management, Project Scheduling & Cost Management and Project Management. These courses focus on project planning, contract administration, risk management, project estimating and cost control and project management software.

The Bachelor of Business Administration (BBA) in General Management degree program is available at Bryant & Stratton College campuses in Ohio, Virginia, Wisconsin and Western New York, as well as online; however, not all specialization courses will be offered online or on-campus every semester.

Currently none of the BBA specializations are available to online students in Arkansas.