Is Working at a Digital Marketing Agency Right for You?

Digital marketing is a specialized branch of marketing that promotes products and services through online channels, such as social media, email, and search engines. Nearly all modern brands rely heavily on digital marketing to generate buzz and attract new customers, which has increased the demand for experienced digital marketing specialists.

If you are considering a career in digital marketing, you may want to think about working at a digital marketing agency. Find out if this is the right option for your career.

What Is a Digital Marketing Agency?

A digital marketing agency is a company that partners with clients to offer digital marketing services. There are several types of digital marketing agencies, including:

• Full-service Digital Marketing Agencies — Full-service digital marketing agencies offer comprehensive digital marketing services for their clients. Full-service agencies may work with a wide range of clients, or they may focus on a specific industry, such as retail, automotive or hospitality.
• Inbound Marketing Agencies — Inbound marketing agencies focus specifically on inbound marketing strategies that seek to establish an online presence and build trust over the long-term. Inbound marketing tends to take longer to deliver results and is best for organizations that want to focus on broad marketing goals.
• SEO Marketing Agencies — SEO marketing agencies work to develop search engine optimization strategies for their clients to increase their visibility online and to improve their ranking on the search engine results page.

The scope of services offered in the biggest difference in types of digital marketing agencies. In the examples above, an inbound agency may offer SEO in addition to other options, while a full-service agency would offer inbound marketing (including SEO) as well as not strictly inbound services.

What Does a Digital Marketing Company Do?

The scope of services offered at a digital marketing company will vary based on the size of the agency, the area it specializes in, and the type of digital marketing agency that it is. However, most digital marketing companies work to:

• Develop online marketing strategies that drive traffic to an organization’s website.
• Create online marketing campaigns that increase conversions and boost revenue.
• Implement online marketing strategies that improve brand presence and increase online visibility.

Typical Digital Marketing Clients

The types of clients that rely on digital marketing services from digital marketing companies vary significantly. Some digital marketing agencies focus on very specific niches, such as healthcare digital marketing services or restaurant digital marketing services. In addition, some agencies prioritize local clients, such as those located in a specific city or state. Finally, digital marketing agencies work with a wide range of clients across all industries, allowing them to provide flexible and personalized digital marketing services based on the needs of the individual client.

What Services Do Digital Marketing Agencies Offer?

Digital marketing agencies offer services that may vary based on their level of expertise and niche area of expertise.

Digital marketing agencies often use a variety of online channels to promote the products and services of their clients. Some of the services that digital marketing agencies may offer include:

Pay-Per-Click (PPC) Advertising

Pay-Per-Click advertising, which is commonly referred to in the marketing industry as PPC advertising, is a form of paid advertising on websites, search engines, social media platforms, and apps. Digital marketing agencies often work to develop PPC advertising campaigns that target the specific audience of their clients. These types of ads can be segmented based on consumer demographics, allowing clients to reach the people most likely to purchase their products or services. Clients who place PPC advertising campaigns pay based on the number of clicks that the ads receive, not necessarily on the conversions, so companies need to work with digital marketing agencies that can create effective and impactful PPC campaigns that will lead to conversions.

Search Engine Optimization (SEO)

Search engine optimization (SEO) plays a critical role in today’s ever-evolving digital marketing landscape. Digital marketing agencies often offer a wide range of SEO services, allowing their clients to increase their visibility online and drive traffic to their websites. Agencies that specialize in SEO services can:

• Identify the best keywords to use within an SEO campaign.
• Create compelling content that optimizes the use of keywords.
• Increase their client’s ranking on the search engine results page, or SERP.
• Increase the amount of organic traffic to the client’s website.

Email Marketing Campaigns

Email marketing is one of the most traditional forms of digital marketing, but it is still one of the most effective channels. Digital marketing agencies often partner with their clients to create email marketing campaigns that help them increase customer engagement. One of the primary goals of an email marketing campaign is to transform leads into customers.

Social Media Marketing

Social media marketing is an essential component of any digital marketing strategy. Sometimes referred to as SMM, it focuses on connecting with new customers, interacting with followers, and collecting customer data to improve future social media campaigns. By leveraging the sheer power of social media, digital marketing agencies can help their clients build a positive presence online, increase their followers, and find new ways to engage their customers and drive sales.

Web Design and Optimization

Some digital marketing agencies can offer web design services. When designing or updating a client’s website, digital marketing agencies often focus not only on the graphic and visual elements of the website, but also the website content. By optimizing the content and improving the metadata, digital marketing agencies can create appealing, user-friendly websites for their clients that drive traffic and increase conversion rates.

Content Marketing and Creation

Content marketing is primarily offered by digital marketing agencies to clients who need to expand their presence online and build their brand identity. The goal of content marketing is to create written and visual content that is appealing to the target audience to drive organic traffic to a website. Most content created through content marketing services is first published on the brand’s website and then subsequently promoted on social media to drive traffic. During the content creation process, digital marketing agencies often use the most advanced SEO tactics to ensure that the content performs well on the leading search engines.

How to Choose the Right Digital Marketing Agency?

As you begin your career in digital marketing, you will want to decide which type of digital marketing agency is best for you. Choosing the right digital marketing agency will allow you to gain the professional experience you need to continue to grow both personally and professionally. Selecting a digital marketing agency that specializes in the services you are interested in providing and that aligns with your values is crucial.

Questions to Ask a Hiring Agency

At the end of most job interviews, you will be asked if you have any questions. If you are interviewing at a digital marketing agency, these are some questions that you should ask to find out if this agency is the right fit for you:

• What types of clients do you work with the most?
• Who are some of your previous clients?
• In your opinion, what makes an employee successful at your agency?
• Which digital marketing tools and resources will I have access to?
• Are you open to new ideas and insights from employees?

Company Culture

The company culture that exists at a digital marketing agency will have a significant impact on your experience as an employee. It is essential to choose a digital marketing firm that offers a culture that you are comfortable with. For example, suppose you are interested in achieving a better sense of work-life balance and flexibility. In that case, you may focus on digital marketing firms offering remote or hybrid work opportunities. In general, it’s best to work at digital marketing agencies that have a positive and supportive employee culture, as this will allow you to feel confident in the work that you do each day.

Work and Client Delegation

As you interview with different digital marketing companies, you will want to explore the type of work they do and how they delegate clients. This will allow you to understand what type of clients you will be working with and how you will acquire those clients.

Qualities Digital Marketing Agencies Look For

Due to the fast-paced nature of the digital marketing field, digital marketing agencies are always looking for experienced digital marketing specialists with fresh insights. They often want to hire digital marketing professionals who are:

• Driven and self-motivated
• Able to handle multiple responsibilities
• Eager to learn and develop new skills
• Willing to think outside the box

Start Your Journey in Digital Marketing Today

Whether you want to learn how to start a digital marketing agency or discover how to choose a digital marketing agency that aligns with your professional goals, you can choose an educational path that allows you to develop the skills and knowledge required for this dynamic field. At Bryant & Stratton College, we offer a wide range of digital marketing degrees and programs, including a Digital Marketing Specialist Diploma, an Associate of Applied Science in Digital Marketing degree, and a Bachelor of Business Administration in Digital Marketing degree. Our various pathways allow you to select the program that is best for you!

Request more information about our digital marketing degree programs today.