• Overhead view of a conference room desk with people sitting around it.

    If you’re hoping to land a job in digital marketing, it’s important to emphasize the right skills when you interview with potential employers. This industry changes at a rapid pace, so it’s crucial that you demonstrate cutting edge digital marketing skills that are at the very forefront of today’s marketing trends. 1.     Search Engine Marketing Skills Search engine optimization (SEO) is one of the most important digital marketing skills you can have. It’s also one of the most difficult ...

  • Group of marketing professionals standing next to each other.

    What kind of person is cut out for a digital marketing career? That's a question that many people ask when they are considering whether or not they want to learn digital marketing. To answer that question, one of the first things you'll want to know is what employers in the field are looking as they make hiring decisions. Is it all about the education, skills, and credentials, or are there other factors that you should be aware of as you evaluate your career potential? There is an emphasis on...