Marketing Specialist | Bryant & Stratton

Marketing Specialist

What Is a Marketing Specialist? 

Marketing specialists are much like market research analysts. They gather information on what makes consumers want certain products or services and use this information to help companies understand who will buy them and how much they will pay for them. And, like marketing managers, they track market conditions to help companies more directly market to their target customers. They develop new products or services, as prevailing trends indicate. Marketing specialists also develop brand messages and work to enhance brand awareness.  

Job Responsibilities of Marketing Specialists 

Here are some of the job responsibilities of marketing specialists: 

  • Preparing reports and findings into charts and written text 
  • Developing marketing strategies for projects, including company websites and social media 
  • Providing information to help companies determine their position in the marketplace 
  • Working closely with the sales team on program development and implementation 
  • Gathering competitive data on prices, sales, and marketing methods 
  • Creating and executing lead generation programs 
  • Collecting and analyzing customer demographic data for opportunities 
  • Analyzing data metrics for campaign efficiency 
  • Collecting data using surveys, opinion polls, or questionnaires 
  • Ensuring creative marketing materials undergo regular review and adhere to brand guidelines 

Career Outlook for Marketing Specialists 

According to the Bureau of Labor Statistics, employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.  

About 94,600 openings for market research analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.  

Employment growth will be driven by an increasing use of data and market research across many industries. These workers will be needed to help understand the needs and wants of customers, measure the effectiveness of marketing and business strategies, and identify the factors affecting product demand.  

The increase in the collection and analyses of big data—extremely large sets of information, such as social media comments or online product reviews—can provide insight on consumer behaviors and preferences. Businesses will need market research analysts to conduct analyses of the data and information. 

A marketing specialist commonly requires a bachelor’s degree in advertising, marketing or related studies.  Given the nature of their duties, a Digital Marketing associate degree from Bryant & Stratton College could be exactly what is needed to move you into this exciting, fast-paced career. 

What can I do with a Digital Marketing Associate Degree? 

A digital marketing associate degree from Bryant & Stratton College will give you the tools to launch your career as a marketing specialist. It will provide you with a foundation in essential digital practices in online marketing strategies, such as search engine optimization (SEO), social media marketing and web data analysis. You will also learn advanced business management and marketing concepts through a diverse set of courses. 

With concentration on both traditional and contemporary practices, this degree program will ensure that you learn the necessary skills to succeed in the various aspects of the business and marketing field. Current techniques and technologies are a key focus, as this program delves into the essential aspects of social media marketing and the power of brand ambassadors on your marketing efforts. 

Through this program, you will be provided with the means to analyze consumer behavior and the results of marketing campaigns to concentrate on your client’s needs. You will also be able to evaluate the effectiveness of a digital marketing campaign at the local, national and even global level. And, you will be able to come up with tactics to support this marketing strategy. You will be able to use both traditional and digital marketing strategies to increase brand visibility and accessibility, as measured by website traffic and inquiry to sales conversions. You will be engaging with customers through various digital channels to build loyalty, as measured by repeat business or customer satisfaction levels. 

Additional Training/Requirements 

In addition to a associate degree, becoming a marketing specialist often requires three or more years of experience in a marketing position.  Some jobs will require a bachelor’s degree

While there are no certifications specific to a marketing specialist, there are several certifications you can seek out to better position yourself in the marketplace. Bryant & Stratton College’s digital marketing degree program will prepare you to sit for the OMCA (Online Marketing Certified Associate) exam. OMCA is an important entry – level certification for online marketers.

Employment Settings for Marketing Specialists 

The Bureau of Labor Statistics states that Market research analysts work individually or as part of a team, collecting, analyzing, and presenting data. For example, some analysts work with graphic designers and artists to create charts, graphs, and infographics summarizing their research and findings. Because most industries use market research, these analysts are employed throughout the economy. 

For insights into a career as a marketing specialist, please visit the Business section of our blog. Here you will find valuable information about digital marketing careers and a career as a marketing specialist. Explore the website and be sure to visit the AAS Digital Marketing page. 

While these projections can help career-minded people evaluate potential employment fields, it is important to note that job market data from the US Bureau of Labor Statistics Occupational Handbook is only intended to provide insight on occupational opportunities. It should not be construed as a guarantee of salary or job title. Neither BLS nor Bryant & Stratton College can guarantee employment in any field.

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