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A smiling young woman holding a book in a college classroom library in front of shelves full of books.

BUSS110 - Marketing Principles

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Semester Credit Hour(s): 3

Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P's: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.

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