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A smiling young woman holding a book in a college classroom library in front of shelves full of books.

MARK316 - Consumer Behavior

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Next Start Dates

Online

November 04

On-Campus

January 13

This course will help students gain insight into the internal and external factors that influence consumers' decisions to purchase a product or service. Throughout this course, students will consider psychological, sociological, and economic needs as factors for important strategic and tactical decisions.

Related Programs

BBA Digital Marketing

BBA Digital Marketing

Our curriculum focuses on the latest techniques and technologies in social media marketing, analytics, content strategy and more to prepare you for today’s business demands.

Next Online Start Date:
November 04

Next On-Campus Start Date:
January 13

Total Credit Hours: 120

Approximate Program Length:
32-40 months

Careers available with this degree:

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