MARK230 - Pay Per Click and Display Advertising

Semester Credit Hour(s): 3

Paid avenues in digital marketing, or advertisements either in search results or on web banners across the web, can be an accelerated method for driving results in a digital marketing program. Targeting options within the disciplines of display advertising and paid search advertising have made these advertising options an avenue for consumers who are ready to take the next step in the purchasing process. Throughout this course, students will gain the skills necessary to manage paid search and display advertising accounts to drive targeted traffic and encourage online users to make purchases.

Prerequisite(s): MARK100