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A smiling young woman holding a book in a college classroom library in front of shelves full of books.

MARK300 - Strategic Digital Marketing Management

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Next Start Dates

Online

November 04

On-Campus

January 13

Semester Credit Hour(s) 3

In this course, students will examine the constantly evolving technology and digital media elements involved with strategic marketing planning and management. Students will build on their digital marketing knowledge and consider the interaction of e-commerce business models and best practices for integrating online and offline marketing. Throughout this course, students will develop, implement, and evaluate digital marketing practices for managing strategic marketing initiatives. 

Prerequisite(s): MARK100

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