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Every time you hop on the internet and browse web pages or pick up your phone to scroll through social media, you’re looking at the work of content and data coordinators. These professionals have a diverse role managing and maintaining much of what you find online. If you’re interested in evaluating big data to identify customer trends or writing blog posts for marketing purposes, this position could be the perfect fit for you.
Content and data coordinators are responsible for managing, organizing, and utilizing the wealth of information and content types that are available to modern companies. This is a diverse role that will vary greatly depending on the employer and the scope of the position. It’s important to read job postings carefully to determine how an employer defines content and data coordinators within its organization.
In many cases, a content and data coordinator will work within the marketing or advertising department. Here, these coordinators are responsible for creating or collecting content that will be used for social media posts, blog posts, marketing emails, website content, and other customer communications. They will evaluate the content for brand voice, perform careful fact checking, and provision the piece with images, links, and other additions as necessary.
In other companies, a content and data coordinator might find the job more focused on data. In this situation, the role may include gathering and analyzing large amounts of data, so the company can make more informed decisions. Big data now delivers an overabundance of details to today’s businesses. Skilled professionals are needed to sift through this information, organize it, and identify valuable actionable facts.
The Bureau of Labor Statistics doesn’t collect data specific to content and data coordinators. To get an idea of the occupational outlook in this area, it’s best to evaluate similar roles. Public relations coordinators have the more traditional job of managing overall advertising and promotions for a business. Their role bears some resemblance to that of a content and data coordinator, with less focus on the digital aspect of modern marketing.
The job outlook for public relations coordinators is good, with anticipated job growth of nine percent between 2016 and 2026. With the growth of digital marketing and social media, the role of content and data coordinators should increase as well. It’s becoming more important for businesses to maintain a strong online presence with high search engine rankings and compelling social media activity. As a content and data coordinator, you can help businesses navigate the changing landscape of the internet.
Content and data coordinators can find employment in nearly any industry. For a business to stay relevant and competitive in today’s marketplace, it’s critical for it to have a strong internet presence. Content and data coordinators can help provide this. They typically work in an office environment and spend most of their day, working on a computer.
Some content and data coordinators work directly for the company that they’re promoting. Others work for content management companies who offer outsourced services in this area. Still others may choose to freelance and work from home. This is a flexible role where you can work for one company or many depending on the approach that you’d like to take.
Content and data coordinators have an emerging role that can take many shapes. There’s no well-defined set of requirements or guidelines for employment in this field. However, employers generally prefer applicants with some professional training or education in this area. The digital marketing coordinator diploma from Bryant & Stratton College offers several courses relevant to this field.
Students in this program take courses on business principles, marketing principles, web analytics and reporting, digital marketing, social media marketing, content marketing, and computing skills. This selection of classes provides a well-rounded approach to both data collection and content creation.
If you’re looking for a role that’s heavy in content creation, it also helps to have a portfolio of previously written pieces. This will demonstrate your writing ability to potential employers. If you have bylines on any type of online content, keep track of where these pieces are published, as they’re valuable additions to your resume. Having written content on the same subject matter your prospective client or employer requires, is an added plus, but not a requirement.
A digital marketing diploma prepares students for a variety of roles related to online marketing, data management, and content creation. Digital marketing is a rapidly evolving area that didn’t even exist a few decades ago. If you’re interested in a career in this modern area, consider looking for some of these job titles:
Please note that information provided by the Bureau of Labor Statistics is not intended as a guarantee of job opportunities. This is only offered for evaluating general occupational trends in this area.
If you’re interested in learning more about the career possibilities with a digital marketing diploma or similar degree, check out the career services section of our blog. You’ll find additional information to help you explore your educational options and plan your professional future.