Marketing Manager

Are you looking for a fun and cutting-edge career? Do you want to learn more about the power of social media? Then becoming a marketing manager may just be, the right move for you. The Bureau of Labor Statistics (BLS) Occupational Outlook Handbook has projected that this field will exceed the general growth of occupations as a whole between 2016 and 2026. And with the rise of digital media, demand for skilled marketing managers will continue to grow.

What Is a Marketing Manager?

A marketing manager can lead the marketing of a business or that business's products and services. Planning strategies is a big part of their function. Often working with a marketing or sales team, they precisely uncover the demand for their company's products and services and determine who their potential customers will be. They set prices with a keen eye on maximizing company profits and market share, while simultaneously keeping customers happy. Marketing managers will watch trends which suggest that a new product or service may be needed. Having done so, they will help develop that product or service and put together a marketing plan to promote it.

Job Responsibilities of a Marketing Manager

Marketing managers put together programs to create interest in their company's products and services. Here are some of the responsibilities of a marketing manager:

• Collaborate with others on budgets, contracts, marketing plans, and selection of advertising media
• Identify, develop, or evaluate marketing strategy, based on objectives, market characteristics, and costs
• Plan promotional campaigns such as contests, coupons, or giveaways
• Coordinate marketing activities or policies to promote products or services
• Negotiate advertising contracts
• Evaluate financial aspects of product development and implementation
• Evaluate look and feel of websites and/or marketing materials used in campaigns
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Initiate market research studies and analyze findings for market opportunities
• Meet with clients to provide marketing or related advice
• Hiring of advertising, promotions, and marketing staff

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Career Outlook for Marketing Managers

The Bureau of Labor Statistics predicts that this field will grow 10 percent between 2016 and 2026. This is faster than average for all occupations, which are projected to grow at 7 percent. Although print media is on the decline, the use of digital media is on the rise. There should be a growth in employment opportunities for marketing managers who can use digital media campaigns, targeting customers through websites, live chats and social media.

Positions as marketing managers will be in high demand and those who best understand digital marketing will have the best job prospects. A Digital Marketing associate degree from Bryant & Stratton College could be just what you need to set you on the path to this exciting career. Depending on your existing credentials, there is also a Digital Marketing bachelor's degree from Bryant & Stratton College available for you.

 What can I do With a Digital Marketing Bachelor’s Degree?

A digital marketing bachelor's degree will allow you to step right into a role as a marketing manager. You will be given the skills to use social media to reach customers. You will learn key branding techniques and practices, including creating brand ambassadors.

In addition, Bryant & Stratton College's digital marketing degree program will prepare you to sit for the OMCA (Online Marketing Certified Associate) exam. OMCA is an important entry-level certification for online marketers, ideal for marketing managers. This certification can help make you more visible to potential employers.

With the digital marketing associate degree, you will obtain the skills to design and implement effective social media marketing campaigns. You will be able to use digital marketing strategies to enhance brand visibility and accessibility and gain website traffic. You will understand how to create consumer loyalty by engaging with customers through various social media pathways. And, you will know how to analyze consumer digital behavior and marketing campaign results to increase sales.

What can I do with a Digital Marketing Bachelor's Degree?

This degree program focuses on both traditional and contemporary practices, which ensures that you will learn the necessary skills to succeed in the various aspects of the business and marketing field. You will learn advanced business management and marketing concepts through a diverse set of courses. Current techniques are a key focus, as this degree program delves into the main aspects of social media marketing and the way brand ambassadors elevate marketing efforts to a new level.

Additional business management courses, which are featured in the bachelor's degree program, build a strong foundation with which, you can pursue higher tier managerial positions in the marketing field. A digital marketing bachelor's degree from Bryant & Stratton College will enable you to evaluate the effectiveness of campaigns at the local, national, and even global level. You will then be able to propose tactics to support an effective strategy. You will learn to use both traditional and digital marketing strategies to enhance brand visibility and accessibility. You will be able to engage with customers through various channels to build loyalty, as measured by repeat business or customer satisfaction levels. And, you will have the skills to analyze consumer behavior and marketing campaign results to address business needs. In short, you will have what it takes to become a marketing manager.

Additional Training/Requirements

A bachelor's degree is a prerequisite for further career advancement in marketing. Management, economics, such as those provided by Bryant & Stratton College, can give you a leg up. This is especially important since maximizing online traffic and creating successful digital advertising campaigns and promotions has become critical. Often, marketing managers will have work experience in other fields. For instance, some former sales representatives, buyers, purchasing agents, or public relations specialists become marketing managers.

Employment Settings for Marketing Managers

The Bureau of Labor Statistics reports that the main employers for marketing managers in 2016 were professional, scientific, and technical services at 22 percent. Another 16 percent of marketing managers were employed in management of companies and enterprises. About 12 percent were employed in manufacturing, while 10 percent were employed in finance and insurance. Wholesale trade rounded out the top employers for 2016 at about 8 percent.

Marketing managers work full time. Often, their jobs can be stressful due to deadlines. Also, traveling to meet with clients or media representatives may be required.

While this information may help you in determining the right career path for you, understand that job market data from the US Bureau of Labor Statistics Occupational Handbook is intended to provide insight into occupational opportunities, and is not to be construed as a guarantee of salary or job title. Bryant and Stratton College cannot guarantee employment in any field.

For insights into a career as a marketing manager, please visit the Business Degrees section of our blog. Here you will find valuable information about digital marketing, careers in digital marketing, and marketing management careers. Explore the website and be sure to visit the AAS Digital Marketing page and the BBA Digital Marketing page.