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A smiling young woman holding a book in a college classroom library in front of shelves full of books.
A smiling young woman holding a book in a college classroom library in front of shelves full of books.

BUSS318 - Sales and Marketing Management

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This course examines the components of key elements of an organization's total sales and marketing effort.  Students explore the relationship between sales and marketing management techniques. The course further develops students' understanding of sales and marketing's potential impact on achieving organizational goals.

Related Programs

BBA Digital Marketing

BBA Digital Marketing

Careers available with this degree:

  • Advertising and Promotions Manager
  • Brand Manager
  • Marketing Manager
Online On-Campus
BBA General Management

BBA General Management

Careers available with this degree:

  • General and Operations Manager
  • Office and Administrative Supervisor
Online On-Campus

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Online, on-campus, and remote learning options to earn a degree on your schedule.

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