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A smiling young woman holding a book in a college classroom library in front of shelves full of books.
A smiling young woman holding a book in a college classroom library in front of shelves full of books.

HURS300 - Marketing Principles for Human Resources Professionals

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In this course, students will apply the 4 p's (product, price, place, and promotion) of the marketing mix to the field of Human Resources. Students will analyze the role of social media, company websites, and other technologies and how they impact the organization from a human resources perspective.

Related Programs

BBA in Human Resources

BBA in Human Resources

Careers available with this degree:

  • Benefits Coordinator
  • Human Resources Specialist
  • Training & Development Coordinator
Online On-Campus

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Online, on-campus, and remote learning options to earn a degree on your schedule.

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