Digital Marketing, BBA

B&SC Code: DGMK
CIP Code: 52.1499
Available online in all states except NY and OH

Program: DGMK

The Digital Marketing program connects digital technologies to marketing techniques. In addition to learning advanced business management and marketing concepts, students will develop an understanding of the ethical and cultural awareness needed in global business and marketing. Students will practice using current technologies and social media to attract and engage consumers, drive brand growth, and increase sales. This program prepares students to analyze markets and audiences, assess advertising effectiveness, and formulate digital strategies to create targeted digital marketing campaigns. Students will learn to apply effective communication techniques, traditional marketing, and promotional strategies using a combination of various digital marketing methods. 

Graduates of this degree plan will achieve the following program and institutional outcomes:

• Analyze consumer behavior data to create effective digital marketing campaigns.
• Use traditional and digital marketing strategies to enhance brand visibility and accessibility globally.
• Engage with customers through various digital marketing pathways to build loyalty and customer satisfaction.
• Identify ethical digital marketing tactics to support business goals.
• Utilize current technology and resources to identify a research need, locate and evaluate necessary  and available information, and then use it appropriately to communicate findings in visual, written, or oral formats.
• Integrate new and prior knowledge, skills, and behaviors acquired through learning to engage in career, life, and academic pursuits.
• Examine individual thinking strategies through reflection, analysis, and evaluation to adjust learning processes focused on continual improvement.
• Follow established methods of scientific inquiry and quantitative reasoning to form conclusions and make decisions.
• Assess academic, life, and career situations that promote cultural sensitivity, global and economic awareness, and a sense of belonging.