BBA General Management

Accounting concepts, principles and practices from Accounting Principles I are applied to a merchandising business. This course includes specific inventory methods, receivables and payables, bad debt, and valuation of plant and equipment. An overview of basic partnership and corporate transactions is provided. Ethics is applied throughout the course.

Business Principles provides an introduction to fundamental business operations. The course provides insight into the global economy as well as explores management, marketing, economics, human resources, ethics and financial principles.

Marketing Principles is designed to teach students the fundamental marketing terms and concepts used in contemporary marketing. The marketing approach includes defining the market environment, market research, and the marketing mix (4 P's: product, price, promotion and place). At the conclusion of the course, students will develop and present their marketing plan.

Students will learn fundamental sales techniques to increase performance by applying effective sales strategies and customer service support. Learning foundational skills of the sales and service process, creating sales proposals, and the delivery of effective sales presentations to increase market share and customer satisfaction are the goals of this course. Practical sales and service experience will be gained through the use in sales presentation, role playing and problem resolution. Exploration of ethics, behavior patterns, product analysis, and sales promotion will enhance the application of concepts.

Describe how the law provides standards and a compliance system specifically tailored to the business environment. Students will examine emerging law topics including: copyright and trademark infringement, contracts, ethics, sales, criminal law, and cyber-law. Through discussion and the practice of cases students will evaluate current legal and ethical challenges.

Utilizing globalization as a focus, this course provides the opportunity for students to explore and examine the cross-cultural and international environmental influences on an organization's marketing, financial and managerial operations. Special emphasis is placed upon a global mindset including adapting organizational structures to a constantly changing marketplace and transcending language and behavior barriers.

A survey of operations management techniques and procedures, this course topic includes TQM, aggregate planning and budgeting, projecting operational time lines and continuous improvement. Emphasis is placed upon strategic considerations and profit maximization.

This course is designed to guide students through a complete project, from initial planning, obtaining resources, establishing priorities, meeting deadlines, and conducting project-related meetings, to evaluating progress, revising plans, and bringing the project to a successful conclusion.

As a senior capstone course, students integrate and apply Business curriculum concepts. A detailed strategic plan is developed consisting of the goals, action steps and budget which are aligned with an organization's mission. Students test various aspects of the plan and evaluate results.

This course will introduce the students to issues in macro theory through the use of models, principles and econometric analysis. Topics will include: opportunity costs, supply and demand, market equilibrium, and the assessment of GNP/GDP. Discussions will focus on the impact of business cycles, the role of government in the economy, the financial system, the role of monetary policy and the major issues facing the U.S. economy.