Combining traditional business and marketing concepts, the Digital Marketing bachelor’s degree gives students a foundation in key digital practices such as search engine optimization, social media marketing, web data analysis and additional online marketing strategies. The added business management courses featured in the bachelor’s degree program builds a stronger foundation to pursue managerial positions within the marketing field.
Graduates will have the education to enter the business industry head first thanks to the career-focused education they will receive. The program provides students with advanced business management and marketing concepts through a diverse set of business classes. Current techniques and technologies are a key focus as the program digs into the key aspects of social media marketing and how brand ambassadors can elevate marketing efforts to a new level.
The focus on both traditional and contemporary practices ensures the Digital Marketing degree program establishes the necessary skills for graduates to succeed in a number of facets of the business and marketing field.
The Digital Marketing bachelor's degree program is available for study with Bryant & Stratton College online. The online Digital Marketing degree utilizes the same outcomes and curriculum as the campus-based program but with the added flexibility and convenience of an online program. Students can expect to receive the same personal touch and support as provided by our campus faculty and staff.
Credits earned in online classes at Bryant & Stratton College are the same as credits earned in campus-based classes at Bryant & Stratton College.
The demand for digital marketing professionals is on the rise as more businesses embrace the potential for online advertisement and promotion. Graduates with a Digital Marketing bachelor’s degree can apply their understanding of social media, data analytics, and internet technologies to communicate with customers and promote products. These skills can be applied to almost any industry.
Major Requirements (90 credits)
To learn more about the courses in the Digital Marketing bachelor's degree program, please refer to our course catalog.