Take the first step towards a career in marketing with the Digital Marketing Specialist diploma from Bryant & Stratton College. The Digital Marketing Specialist diploma program is designed to provide a foundation for students who are hoping to pursue a marketing career.
Students learn search engine optimization, web data analytics, brand monitoring and growth practices, social media and more. The growing influence of social media on marketing practices serves as a key feature of this diploma program although students also study how to analyze and interpret web data, communicate that information to various departments and individuals within an organization.
Graduates of the program will not only be prepared to step into an entry level position in marketing but they will have the ability to continue their education in the Bryant & Stratton College Digital Marketing associate degree program.
Students in the Digital Marketing Specialist diploma gain a foundation in the following skills:
Major Requirements - 24 credits (Total Requirements - 36 credits)
To learn more about the courses in the Digital Marketing diploma program, please consult our course catalog.