A smiling young woman holding a book in a college classroom library in front of shelves full of books.
A smiling young woman holding a book in a college classroom library in front of shelves full of books.

HOSS242 - Events, Sales, and Marketing

This course introduces students to the core principles and practices of sales, event planning, and marketing by exploring current examples in the hospitality industry. Students will demonstrate skills necessary to identify market segments, build client relationships, plan and promote events, and align sales and marketing initiatives. Emphasis is placed on the integration of these disciplines to drive revenue, enhance guest experiences, and build a strong brand presence. 

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Online On-Campus
Online On-Campus

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