A smiling young woman holding a book in a college classroom library in front of shelves full of books.
A smiling young woman holding a book in a college classroom library in front of shelves full of books.

MARK220 - Mobile and Email Marketing

Students will learn how mobile and email marketing nurture the business-to-customer relationship to create increased customer retention and maximize customer lifetime value. Throughout this course, students will gain an understanding of the various types of technology available to nurture customer relationships in the digital space. Students will also be able to craft strategies to grow and retain customers using these communication platforms. 

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