MARK231 - Paid Search Engine and Digital Advertising

This course explores the fundamentals of paid search and digital advertising, covering key strategies for managing successful ad campaigns across search engines, social media, and display networks. Students will learn how to develop and optimize digital advertising campaigns, leverage audience targeting, analyze performance metrics, and maximize return on investment (ROI). By the end of the course, students will have the skills to create and manage paid search and digital advertising efforts that attract the right audience and drive measurable business results.